MCM Unveils AW25 Collection: From Munich to Mars

The global luxury fashion house MCM has unveiled its AW25 collection for 'Cyber-Galactic Nomads.' This collection is the third chapter of the 'From München to Mars' campaign, proposing a style for the free-spirited mavericks of the digital age.

The AW25 collection, born from the fusion of Munich's craftsmanship and a space age vision, harmoniously combines practicality with futuristic design. Inspired by retro-futurism, it intersects utility with innovation, adding a new dimension to MCM's unique aesthetic. The signature Visetos pattern has been reimagined with a fresh, futuristic sensibility, showcased in a range of materials like leather, nylon, and ponte, along with key colorways.

This season is composed of three chapters: 'Denim & Blue Visetos,' 'Khaki,' and 'Herringbone.' The first chapter, 'Denim & Blue Visetos,' reinterprets the Visetos pattern with blue tones reminiscent of the deep sea and space, applied to weekenders and multi-backpacks. The combination of textured blue denim and bold blue Visetos offers a daring style.

The second 'Khaki' chapter centers on khaki colors inspired by earthy tones and moss, actively utilizing eco-friendly materials. The Mama Bags and gym backpacks, made from upcycled leather, recycled nylon, and suede, emphasize ample storage and practicality. The Diamanté 3D bag debuts in a new green color with burgundy accents and a herringbone pattern.

In the final 'Herringbone' chapter, MCM's signature Cognac Visetos is enhanced with a herringbone pattern and gold accents for a more luxurious transformation. The Aren bucket tote, Tracy crossbody, and Crescent hobo bag feature soft pink Visetos, creating a subtle yet unique atmosphere. The practical design highlights a futuristic journey beyond Earth.

This campaign was completed in collaboration with photographer Yis Kid and creative director Katharina Korbjuhn. Notably, Yis Kid's technique of combining photography with AI creates an unreal depiction of models appearing to float, powerfully conveying the message of 'individuality.'

An MCM representative stated, "The AW25 collection completes MCM's unique aesthetic by adding a vision for the future and practicality to the brand's heritage. We hope this collection inspires those who wish to express their own identity."

Meanwhile, the MCM AW25 collection is available at official online stores and major offline retailers. More details can be found on MCM's official website and social media channels.